Email marketing that sells without annoying anyone
Automated email flows that turn interested people into regulars.
Email marketing
Where does your website stand?
We review your starting point and show you concrete opportunities.
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Our Email marketing skills
From strategy to delivery. These are the parts we take on for you: tap one to read more about it.
The first days after someone signs up, when attention is at its highest. Two to four emails explaining who you are and how you work, before anything is sold.
A reminder of what someone left behind. The classic automation, and in most shops the flow with the highest revenue per email sent.
One last email to everyone who has opened nothing for months, and then the unsubscribe. It costs you addresses and saves your deliverability.
The part that does not run on its own. It works when it tells you something that would be interesting even without your offer.
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Which emails do the work, and what for
Four flows cover most of it. They run automatically, and they do not replace the newsletter, they take the load off it.
Welcome flow
The first days after someone signs up, when attention is at its highest. Two to four emails explaining who you are and how you work, before anything is sold.
Abandoned basket
A reminder of what someone left behind. The classic automation, and in most shops the flow with the highest revenue per email sent.
Re-engagement
One last email to everyone who has opened nothing for months, and then the unsubscribe. It costs you addresses and saves your deliverability.
Newsletter
The part that does not run on its own. It works when it tells you something that would be interesting even without your offer.
What's included
- Set-up with Klaviyo, Mailchimp or Brevo
- Automations: welcome series, abandoned cart and more
- Newsletter concepts, copy and templates
- Clean list management and GDPR-compliant sign-up
How we build your email flows
Four steps. The first has nothing to do with content and still decides whether anyone sees your email at all.
Fix deliverability
Set up SPF, DKIM and DMARC and warm the domain. Without that, good email lands in spam too, and then all the work that follows is wasted.
Clean the list
Hard bounces and addresses that have been dead for months come off. A smaller list that arrives beats a large one that gets blocked.
Build segments and flows
We cut the list by behaviour rather than demographics and build the automations on top of that. Every flow has a trigger, not a send date.
Measure and sharpen
Every month we look at which email carries its weight and which mostly produces unsubscribes. What does not work gets rewritten or switched off.
When email marketing is worth it
Email works with people who already know you. Where those do not exist yet, it is the wrong first channel.
Good fit
- A list that grew on its own, from purchases, enquiries or downloads.
- An offer people buy more than once, or one with a consideration period.
- Someone on your side who can approve one email a month.
Poor fit
- A bought list. It costs you your domain and brings you no customers.
- A one-off offer with no repeat purchase and no referral.
Frequently asked questions
Here you will find the most important questions and answers about our services, how we work and what a collaboration looks like. If your question is not here, just get in touch – we are happy to help personally.
Is email marketing not dead?
Quite the opposite: no channel returns more revenue per euro invested. What counts is relevance — emails your recipient actually wants to read.
How do I build a list?
With a genuine reason to sign up: a discount, a guide, a tool or exclusive content. We build the sign-up route into your website and campaigns in a GDPR-compliant way.
What about the GDPR?
Double opt-in, clean consent and correct data processing are standard here, not an extra.
Is this worth it for your offer?
Send us your website and tell us what you send email with today. We will look at whether your email arrives at all and where the next euro is best spent. You get the assessment in writing, including when it says no.
From our day-to-day
Follow us on Instagram
A look at our work, our projects, practical online marketing tips and what happens behind the scenes — straight from Instagram.
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@wegotitmarketingSome BTS moments from our content day 🎬👀