Plain speaking instead of buzzwords

Articles on Google Ads, SEO and web development — without agency jargon, with concrete advice you can act on yourself.

AI search & AI Overviews: is SEO being replaced?

Google answers more and more questions directly with AI. What that means for your rankings — and why good SEO is becoming more important, not less.

The most common mistakes we find in campaign audits — and how to spot them yourself in a few minutes.

For practices, tradespeople and local service providers, the Google Business Profile decides between a full and an empty diary. The practical guide.

A relaunch is the most common cause of a sudden drop in SEO. With this checklist you carry your rankings safely across to the new site.