Shopping ads show the product before anyone clicks
Image, price and shop name directly in the search results. What gets served is decided by your product feed, not by ad copy.
Request your free analysisWhat a Shopping campaign is made of
Product data
The feed is the ad. Title, image, price and availability come straight from your shop, and a single missing required field keeps a product out of the results entirely, without an error message appearing anywhere.
How we set up your Shopping campaign
The first step is not an advertising step. It still decides everything that comes after it.
Required fields, GTINs, prices, availability and images. What is missing here cannot be made up for by any bid on earth, because the product simply is not served.
Link Merchant Center to Google Ads and set the objective to revenue rather than clicks. Shopping optimised for clicks reliably sells the wrong thing.
The revenue value has to be passed with every order. Without it the automation treats a ten-euro item exactly like a thousand-euro one.
Every week we check which items spend budget without selling, and take them out of circulation. That is the real ongoing work.
When Shopping ads are worth it
Shopping assumes a working product feed. Without one there is nothing to serve.
Good fit
- An online shop whose product data is complete and current.
- Products where the image and the price carry the decision.
- A margin that survives the click price in your category.
Poor fit
- Services without products. Search campaigns are for that.
- A range that only sells with advice attached.
Is this worth it for your offer?
Send us your website. We will look at whether this campaign type suits your market, and tell you when the answer is no.
Which campaign type is for what
Each type picks up a different kind of demand. Which one is right for you depends on whether that demand already exists or still has to be created.
made to measure furnitureSearch campaignsText ads above the search results, triggered by what someone is typing right now. The most direct route to demand that already exists.Read more 
SearchShopVideoMailPerformance MaxOne campaign for Search, Shopping, YouTube, Display, Gmail and Maps. You set the goal, the assets and the signals; the automation handles the split.Read more 
Display & retargetingImage ads across millions of websites and apps. Rarely profitable as cold outreach, often the cheapest channel in the account as a reminder to past visitors.Read more
Frequently asked questions
Here you will find the most important questions and answers about our services, how we work and what a collaboration looks like. If your question is not here, just get in touch – we are happy to help personally.
What are Shopping ads?
Ads that show the product image, price and shop name directly in the search results. They are built not from ad copy but from your product feed, which is why the data quality in your shop decides what gets served.
Do I need a Merchant Center for Shopping ads?
Yes. Merchant Center holds your product feed and Google Ads pulls the products from there. Both accounts have to be linked, and the feed has to supply the required fields in full before anything can be served at all.
Why is one of my products not being served?
Almost always it is a field rather than a bid: a missing GTIN, a price that does not match the landing page, a missing image or the wrong availability. Those products appear in Merchant Center as disapproved and stay out entirely until they are corrected.
What does a click on a Shopping ad cost?
The auction in your category decides that. Shopping clicks are often cheaper than search clicks on the same terms, because the price is already in the ad and fewer but readier people click. Before launch we work out whether your margin carries the price in your category.
From our day-to-day
Follow us on Instagram
A look at our work, our projects, practical online marketing tips and what happens behind the scenes — straight from Instagram.
@wegotitmarketing8 B-Roll Videos to Film 🎬 Hier zijn een paar voorbeelden van b-roll shots die je content een boost geven.✨ Bij We Got It helpen we bedrijven met creatieve content. Zin om samen aan de slag te gaan? DM ons! 💌
@wegotitmarketingGOOGLE ADS QUICK TUTORIAL 🚀
@wegotitmarketingNEW CASE: PST Steigerbouw Van steigers tot websites — samen bouwen we aan groei! 💻🚀
@brandup.creativeIk heb ze zelf allemaal gemaakt 😅 Maar het mooie is: je kunt er wel iets aan doen. ✨
@wegotitmarketingBOOST JE REEL! 🤍 6 simpele moves die je reel na het posten een flinke boost geven. ✨
@bekas_iliasGo live like a pro! 🎥✨ Connect your Sony camera to your phone and stream live to YouTube or other platforms.
@brandup.creativeUGC X SONY EVENT ✨ Tussen alle camera’s en video-apparatuur viel m’n oog weer op iets wat ik al jaren geweldig vind: hun speakers 🔊 Als zangeres ben ik altijd bewust bezig met geluid, dus goede audio vind ik heel belangrijk. De speakers van Sony zijn al jaren mijn favoriet! Warm, helder en krachtig.
@brandup.creativeSOCIAL MEDIA UPDATES 🤍 Wist jij al van deze social media updates? Als social media manager is het cruciaal om voorop te blijven. Niet omdat je alles moet volgen maar omdat deze updates je tijd besparen, je bereik vergroten en je contentstrategie versterken.
@wegotitmarketing📍 Case live: Die Dentalerie – Van offline naar een digitale, professionele praktijk. Voor Zahnarztpraxis Savic in Bad Lauterberg (Duitsland) ontwikkelden we een complete digitale presence. Geen website? Geen probleem. Wij bouwden een moderne, gebruiksvriendelijke site die vertrouwen uitstraalt én converteert – compleet met professionele fotografie en een slimme afspraakmodule.
@wegotitmarketingWij zijn We Got It Marketing 🚀 Jouw partner in online groei! Benieuwd wat we voor jouw merk kunnen betekenen? 📩 Slide in onze DM en let’s grow together!
@wegotitmarketingJe volgers tellen niet als ze niets opleveren. 📉 Likes zonder strategie? Dat is zonde van je tijd (en geld).
@wegotitmarketingJe website is meestal je eerste indruk… Maar is het er eentje die bijblijft?
@wegotitmarketingLet’s talk Instagram for business. 📲🔥 Instagram is dé plek om je bedrijf zichtbaar te maken, je verhaal te vertellen en nieuwe klanten aan te trekken. Maar… dat kost tijd, strategie en de juiste content.
@wegotitmarketingSome BTS moments from our content day 🎬👀