It did not start in marketing but in sales. When you speak every day to people who are meant to buy something, you learn quickly which arguments hold and which merely sound good. That way of thinking still sits inside every campaign: the most creative copy does not win, the copy that answers the question someone actually has does.
Online advertising brought me to Google Ads — and fairly quickly to a limit. You can structure campaigns cleanly, exclude search terms and optimize bids all you like: if the landing page loads slowly, the form stutters or the tracking reports the wrong numbers, every euro evaporates. So I started building the websites myself.
That has since become more than 40 websites, plus tracking set-ups, feed optimization for Shopping campaigns and increasingly AI-supported workflows that take routine work out of the day. In 2025 I managed around €285,000 of ad budget and generated roughly €1.34 million in conversion value from it — at an average ROAS of 7.25 across every account.
We Got It Marketing works between the Netherlands and Germany. Two markets, two languages, different search habits — and the experience that a strategy which works in one cannot simply be copied into the other unchecked.
What I do not do: send monthly reports celebrating impressions. What counts is enquiries, revenue, and whether the next euro invested returns more than the last. When a channel does not deliver that, I say so — even when it leaves less budget for me.
Die Dentalerie
