Marketing calendar 2026
Good campaigns need an occasion. These are the key awareness days, holidays and shopping events of 2026 — plan your content before everyone else does.
January · Fresh start & resolutions
1 JanNew Year’s DayResolutions, restart offers, “new year, new …”
JanVeganuaryWhole month — strong for food, fitness & sustainability
JanWinter salesClearing stock after the holidays, with an eye on margin
February · Love goes through the feed
9 FebWorld Pizza DayA hospitality classic with high social reach
14 FebValentine’s DayGifts, vouchers, last-minute campaigns from 7 Feb
15–17 FebCarnivalRegionally strong in parts of Europe — check your market
March · Spring & International Women’s Day
8 MarInternational Women’s DayOnly credible with a real story behind it
20 MarFirst day of springSeasonal shift: garden, fashion, home improvement
29 MarClocks go forward (EU)Longer evenings — outdoor content and terrace season
April · Humour pays off
1 AprApril Fools’ DayOnly if it is genuinely funny — otherwise skip it
3–6 AprEaster (Good Friday–Easter Monday)Brunch, garden, family — a long weekend
22 AprEarth DaySustainability — only with evidence you can show
May · Family & celebrations
1 MayLabour DayA public holiday across much of Europe
10 MayMother’s DayPeak in gifts and delivery — publish your order cut-off
14 MayAscension DayMany people take the Friday too: a long weekend
June · The summer season starts
5 JunWorld Environment DaySustainability, with demonstrable facts
21 JunFather’s Day & first day of summerDates differ by country — check your market
JunStart of the summer holidaysTiming varies by country and region
July & August · Making the holidays work
Jul–AugSummer sale seasonClear stock without giving away your margin
8 AugInternational Cat DaySmall, but it travels a long way on social
AugBack to schoolStarts earlier than you think — campaigns from mid-August
September & October · Autumn and the run-up
22 SepFirst day of autumnSeasonal shift in imagery and offering
25 OctClocks go back (EU)Darker evenings — home, interiors, atmosphere
31 OctHalloweenVaries hugely by market — strongest with younger audiences
November · The biggest shopping moment of the year
11 NovSingles DayThe starting gun for the shopping season
27 NovBlack FridayHave budget and stock ready weeks in advance
30 NovCyber MondayThe extension of Black Friday — mainly online
December · The final stretch
1 DecStart of adventAdvent calendars and countdown campaigns
24–26 DecChristmasCommunicate your last order date in good time!
31 DecNew Year’s EveYear in review — authentic content that always lands
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