Video is charged when someone actually watches
Ads before and inside YouTube videos, charged per view rather than per impression. The first five seconds decide the rest.
Request your free analysisWhat a video campaign is made of
Formats
Skippable, non-skippable, Shorts and in-feed. The format decides how long you have before the thumb reaches Skip, and therefore what belongs in the film.
How we set up a video campaign
The decision in the first step is the one that later makes every number either arguable or clear.
Awareness, consideration or action. Without that decision up front, any number afterwards can be told as a success or a failure.
Message in the first five seconds, brand early in frame, subtitles always. Most of the audience watches it without sound, on a phone.
Your own lists and lookalikes first, broad interests only after that. In that order the first test tells you something.
Views on their own say nothing. We look at what happens afterwards in searches and visits, and only that answers the question.
When video is worth it
Video fills the funnel, it does not empty it. That makes it valuable and unsuitable as a first channel.
Good fit
- An offer you can show.
- A usable video, or the budget to have one made.
- A second channel that collects the demand created here.
Poor fit
- An account with no search campaign running yet.
- An expectation of enquiries in the first week.
Is this worth it for your offer?
Send us your website. We will look at whether this campaign type suits your market, and tell you when the answer is no.
Which campaign type is for what
Each type picks up a different kind of demand. Which one is right for you depends on whether that demand already exists or still has to be created.
made to measure furnitureSearch campaignsText ads above the search results, triggered by what someone is typing right now. The most direct route to demand that already exists.Read more 
SearchShopVideoMailPerformance MaxOne campaign for Search, Shopping, YouTube, Display, Gmail and Maps. You set the goal, the assets and the signals; the automation handles the split.Read more 
€1,290furniture-example.comShopping adsImage, price and shop name directly in the search results. What gets served is decided by your product feed, not by ad copy.Read more
Frequently asked questions
Here you will find the most important questions and answers about our services, how we work and what a collaboration looks like. If your question is not here, just get in touch – we are happy to help personally.
What do YouTube ads cost?
On skippable ads you only pay once someone watches thirty seconds or interacts before that. That keeps the price per view low. What matters is not that price but what happens afterwards, and that sits in other reports.
How long should my video be?
As long as it needs to be, but with the message in the first five seconds. After that it can be skipped, and most people do. For Shorts considerably shorter and vertical, and subtitles in every case: a large share watches without sound.
Can I pick particular YouTube channels?
Yes, channels and individual videos can be chosen as placements. That sounds more precise than it is: a handful of channels limits reach sharply, and Google's audiences usually reach the right people better than a list of channels you happen to like.
Does video bring direct enquiries?
Rarely, and not immediately. Video works further up: it makes sure someone knows you when they search later. Anyone who needs direct enquiries this week is better served by a search campaign, and we would rather say so in advance.
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