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Google Ads & SEA

We build your account around what people actually search for — and optimise for revenue, not clicks.

What this is about

How we approach it

Google Ads reaches people at the exact moment they are searching for what you offer. We structure your campaigns cleanly, connect them to correct conversion tracking, and optimize consistently for what actually counts: enquiries and revenue.

Konkret

What's included

  • Search, Shopping, Display and Performance Max campaigns
  • Clean conversion tracking as the basis for every decision
  • Transparent reporting — you see exactly what your budget delivers
  • Ongoing optimization of bids, ads and landing pages
Good to know

Häufige Fragen

What does management cost per month?
Two separate items: the ad budget goes straight to Google, and our fee follows account size and channel count — not a percentage of your budget. On top of that there is a one-off setup for tracking and account structure. The free review gives you a specific figure for your situation before you decide anything.
Do I own my Google Ads account?
Yes, always. The account is in your name and we are given access to it. If we part ways you revoke that access and everything stays where it is: history, campaigns, conversion data. We do not work with agency-owned accounts where your data would belong to us — it is arguably the most valuable thing you take away from the work.
What budget do I need for Google Ads?
For local service businesses we usually start at €500 to €1,000 a month — enough to gather usable data within four to six weeks. For online shops it depends on margin and basket size: what matters is the ROAS you need just to break even. We work that out with you in the review rather than quoting a flat figure.
How quickly will I see results?
First clicks the same day, reliable conclusions after four to six weeks. Before that there are too few conversions to tell a pattern from noise — anyone selling you a trend after one week is reading noise. The early weeks are about ruling things out: wrong search terms gone, weak ads gone.
Am I tied into a long contract?
No. Cancel monthly, no minimum term. What we build — tracking, account structure, ad copy, landing pages — stays with you even if you leave. We would rather keep clients with results than with contracts.
Who runs my account?
One named person from our team, who you know and can reach directly. No rotation, no intern, no outsourcing to an agency behind the agency. The person who works on your account is the person you speak to — which is why we do not take on an unlimited number of accounts.
What happens in the first 30 days?
Week 1: account audit and tracking — we check every conversion for plausibility and fix whatever is counting wrongly. Week 2: a new account structure based on search intent, ad copy, landing pages. Week 3: live, with daily search-term review. Week 4: a first read on real numbers and an honest view of what is realistic.
Do you work with small budgets?
Below roughly €500 a month in ad spend we advise against it in most industries — not because it is not worth our while, but because there are too few clicks to learn anything from. Your money goes further on a properly maintained Google Business Profile and a better website. We would rather tell you that in the first conversation than in month four.
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The starting point

Where the budget actually goes

Almost every account audit turns up the same three patterns. Together they routinely cost 30 to 50 per cent of the budget.

Conversion tracking counts clicks, not customers

Without clean conversion data, Google optimises for traffic. You pay for visitors who never become customers — and the report still looks good.

Search terms left unwatched

Broad keywords with no maintained search-term list mean ads on entirely unrelated queries. The tradesperson pays for "electrician apprenticeship", the shop for "second hand".

Every click lands on the homepage

Someone searching for one specific service wants the page about it — not a homepage covering seven topics. Every extra click costs conversions.

How we work

How we run accounts

Measure first, then structure, then scale. Start in any other order and you scale a mistake.

01

Check the tracking before anything runs

Calls, forms, purchases — every conversion has to be correct and plausible. Everything else is built on it. Get the foundation wrong and every optimisation after it is guesswork.

02

Structure by search intent, not by product catalogue

Campaigns follow what people search for, not how your business is organised internally. That is what decides your Quality Score and your cost per click.

03

Treat the landing page and the ad as one job

We build the page the ad lands on. That is exactly where budget otherwise leaks away — the campaign is clean, the page is slow, and nobody owns it.

04

Adjust weekly, report monthly

Search terms, bids, ad copy. The report shows enquiries and revenue — not impressions. If a channel is not delivering, we say so.

From our work

Visibility that turns into appointments

For a dental practice we built the website, online appointment booking and local visibility together — into the local top 3.

View the case

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